In the modern world of the internet, businesses are growing online at a surprisingly fast rate. More businesses are switching to online designs for more customers, better customer engagement, and improved brand identity. Nowadays every person chooses to search online before deciding to buy anything. To reach this huge population of customers, businesses need an engaging application or website.
Every niche in today’s market has become highly competitive. Businesses need digital solutions to stand out in the competitive scenario. A website/application is not enough to attract customers unless it has a beautiful UI/UX design. There are many UI/UX design services available online. Always consider portfolios and previous works before selecting a UI/UX service for your business.
Importance of UI/UX in Business
- Brand Image
A website is a representation of your brand image. An enhanced UI/UX designs help build brand image. UI/UX design involves website building and its structure. UI/UX helps in satisfying customers and build a brand image online. Happy and satisfied customers will trust your business and increase brand credibility as well.
- Traffic Increase
UI/UX is the first thing customers notice in a website and application. Bad designs scare potential customers away. UI/UX also affects website rankings and SEO. All businesses experience an increase in traffic after switching to a better UI/UX design.
- Time and Cost-effective
UI/UX is a one-time investment for any business. Any business looking to build an online presence must invest in a UI/UX service. A well-designed website is easy to maintain and update when needed.
- Consistency
UI/UX is a lot more than just fonts and images. UI/UX brings consistency to a website. Following a similar set of fonts and colour style helps people recognise your business. UI/UX consistency also builds customers trust and offers an excellent user experience.
- Customer satisfaction
Customer satisfaction is one of the main priorities for any business. When building a website or an application, build it according to the consumer’s needs. Customers will come back if they find what they are looking for on your website. Good UI/UX design helps in customers engagement and provides easy navigation.
Essential components of UI/UX design
- Interactive Design
Interactive design attracts customers and keeps their focus on the website. UI/UX designers use various elements, including sound, colour, font, and animations to make the design interactive.
- Website Wireframe
Wireframing involves designing a website at a structure level for testing functionality, features, looks and other uses. This is done before creating the final product. Making a skeleton framework of the website helps developers design it better.
- Usability
Users are the first priority when creating any product. UI/UX design should help users find the information they are looking for. Customers will leave the site instantly if they don’t find the product or information they want. Usability means how easily a user can interact with the website.
- Information Architecture
Even though UI/UX mostly involves looks and visual aspects, information structure matters as well. Information architecture refers to the process of designing the website structure according to the business strategies. A website with good information architecture guides uses to where they want to be.
Best UI/UX design practices every designer needs to follow
- Responsive designs
Responsive design improves user experience on a website. Earlier, most users used to access websites using their computers and laptops. But, now a massive user population uses smartphones for their everyday tasks. Responsive designs are versatile and user-friendly.
- Call to Actions
Call to Actions (also known as CTA) encourage users to click and interact with the website elements. Use call to actions with compelling worlds to help users take actions.
- Page Loading Time
A website’s UI/UX designs heavily affect its loading time. Heavy elements increase webpage loading time. Page loading time is an important aspect of search engine optimisation. Google and other search engines give priority to fast loading time in SERP.
- Attractive Imagery
Images are the best way to capture user’s attention. UI/UX designers add images to websites for better user engagement. Never add too many images to webpages. Always add images of the right size and resolution for better performance of the website.
Conclusion
UI/UX design is an important aspect of every website. UI/UX can help in optimising website speed, rankings, and user satisfaction. In today’s tech atmosphere, a beautiful website is necessary to grow in this competitive world. UI/UX is the perfect way to build an engaging website, which satisfies user’s need.