Best video ideas shipping and logistics industry will be explained in this post. The most sought-after format for content creation and consumption online during the past 10 years has been video, which has continuously grown in popularity. As a game-changer for marketers in all sectors, video marketing has also raised the issue of what to do when you don’t know what kind of video to use in your campaign.
6 Video Ideas Shipping and Logistics Industry
In this article, you can know about 6 Video Ideas Shipping and Logistics Industry here are the details below;
The answer becomes more difficult when you are in an industry that involves shipping and logistics because you aren’t selling a straightforward item. The promising news is that it is possible, and if your rivals aren’t already using video, it can be a powerful differentiator.
Here are some encouraging numbers about video:
- A landing page with video is deemed to be more interesting than one without by 62% of visitors.
- Video keeps brands in consumers’ minds, according to 63% of consumers.
- A favourable ROI for video marketing, according to 59% of marketers
- Let’s look at some practical video marketing ideas for your shipping and logistics business.
Top 6 Video Marketing Ideas for the Shipping and Logistics Industry
Top 6 Video Marketing Ideas for the Shipping and Logistics Industry are explained here.
1. Introductory Video
An introduction video can be a terrific method to provide your viewers and stakeholders a brief overview of your business because shipping and logistics include a lot of moving components.
A video introduction often gives a great overview of everything you do. Also check Savefrom net site
Additionally, it serves as a tool for branding.
The video can serve as an introduction to your organisation, explain how and why it came to be, and be a terrific method to tell a story using a problem-solution structure.
Your prospects will have a better grasp of how your business can make their life easier after watching an introduction video.
This kind of content may warm up visitors and keep you in their minds, making it perfect for the top of the funnel.
On your website, you can showcase an introduction video that you can also post on social media.
Additionally, you may upload it to your company’s YouTube channel.
It might attract more viewers naturally if you optimise it well enough.
During presentations and pitches, introductory movies are also useful.
During sales meetings, a professionally produced video can make a strong first impression.
View the animated video that our team produced.
It illustrates how Cooper/T. Smith upgraded and streamlined an outdated shipping and logistics system.
You may try live-action if animation doesn’t quite work for you.
An illustration of how that can appear is as follows:
Another animated video we created for a client is seen below.
It has a positive energy.
Just goes to demonstrate that logistics and shipping don’t have to be tiresome and uninteresting.
2. Mission videos
The objective of the business is expressly stated in the mission statement, which also serves to inspire and motivate staff.
Every organisation has one in general, although most people outside the company are unaware of what it is.
You can make a video about your objective to explain it to potential customers and how you operate.
Your company will become more human and will become unique in your industry if you can create a captivating tale.
More memorable than a text-based mission statement, a mission video is also simple to distribute on social media.
Here are a few outstanding mission videos:
3. Videos to showcase innovations
These kinds of videos are made with the intention of showcasing the efforts your business is making to change your industry.
You may establish your authority in your industry by posting videos about the most recent breakthroughs.
This is excellent for establishing your leadership credibility in the shipping and logistics industry.
When a video like this is prepared, you can post it on your website and social media channels.
Examples of this kind of content include the following:
This first one was created by our team as an animated video for a customer.
The video displays a cutting-edge approach for ship owners.
Here is an illustration of live-action from Veer Gear and FedEx if you favour that style.
You have the chance to share your company’s efforts to become more environmentally friendly and socially responsible with the world through a compelling video.
Demonstrate to others how you are contributing to resolving global issues.
People will see that you care about more than just your bottom line.
Additionally, you can end up motivating others in the industry to make a change.
Win-win situation.
Honesty is the secret to producing these kinds of videos successfully.
Keep your messaging honest and avoid making inflated claims.
People will soon find out if your CSR video is really a publicity stunt, which will damage your reputation.
These videos can be showcased on a specific CSR landing page on your website.
We advise posting them on YouTube and social media.
Here are a few CSR videos from the shipping and logistics industry as examples:
5. Social media ads
All of the other videos we listed in this article are longer than social media commercials, which are often shorter.
These promotional advertisements are effective at luring in new clients. Also check Pbs org activate
Short videos with an attention-grabbing hook and eye-catching visuals are effective in capturing users’ attention while they are scrolling through their feeds because it is challenging to keep users’ attention while they are doing so.
With social media ads, you can discuss a range of topics, such as company announcements and achievements.
Here are a few illustrations of adverts you might use:
It is succinct, to the point, and piques the interest of the audience!
6. About-Us Video Ideas Shipping and Logistics Industry
A complicated industry like shipping and logistics couldn’t operate without the workers who keep everything in check.
Sadly, when an industry is so large and intricate, the human factor is lost, and everything begins to feel robotic.
For this reason, a “about us” video can be very helpful.
You have the opportunity to pull back the curtain and show the human side of shipping and logistics by creating an about-us video.
You have the opportunity to convey both your narrative and the experiences of the individuals who help the firm succeed through this kind of video.
It’s a fantastic method for stakeholders to learn more about you.
Here are some illustrations of “about us” videos.
Graduates of the DHL trainee programme discuss their experiences in this article.
And here’s an animated one for comparison:
That’s all Folks
We hope that all of the examples we provided have given you some ideas for the kinds of video content your business can benefit from.
Good content with a strong message will help you get seen and heard in this digital age.
So begin formulating ideas for how video may benefit your company.
Visit our website for additional additional details, and get in touch if you’d like to talk about video thoughts for your business. Also check youtube-dl alternatives
Our video professionals are happy to assist you!