You may already know how beneficial Google Ads can be for your business. However, once you are done with setting up your ads, you will need to know which one of your ad is actually generating sales.
Conversion tracking will help you determine what actions a customer has taken after visiting your website. For example, you will get to know if a customer has signed up for a form or has initiated a call through your website. This will then enable you to track the success of your business. Apart from this, conversion tracking also help you identify possible issues within your site that needs required adjustment. Most online businesses perfer Google Ads management services to understand the concept in a better way. But if you want a glimpse of how it works and why it is important for your business, keep reading.
Why track conversions in Google Ads?
Conversion tracking allow you to manage your budget in a cost-effective way. Using track conversions, you can determine the ads that are contributing to more conversions. You will also be able to identify which keywords are working right for you. Conversion tracking also helps you understand possible drawbacks that require immediate attention. Once you detect these drawbacks, you can come up with an alternative solution which will also save you time. You will then get to know how to manage and adjust your bids. In short, you will be able to manage money effectively. Using track conversions in Google Ads will help you generate profits.
Benefits of Tracking Your Google Ads Conversion
Most individuals are not aware of the benefits that Google Ads in Australia can offer. Conversion tracking allows you to track your progress on a global scale along with the local one. Once you determine the performance of your ads, you can easily detect any faults within your ads. You can set up your budget depending on the changes required to those ads.
There could be a possibility that your ads need further optimisation. In this case, you will already be prepared beforehand to fit your budget according to the additional requirements. This will help you to understand what actually is going on. If you don’t use track conversions, you will just get a yes or no response to the question ‘Is my ad working?’. However, tracking conversions will give you a detailed response of whether your ad is working or not.
Through tracking conversions, you can get detailed performance statistics for your keywords. You will get a clear idea of which keywords are working for you and which are not. There could be a case where you will need to optimise these keywords to improve your conversion rates.
Understanding your ads’ Return on Investment (ROI) will also become easier for you. This is beneficial when you are running an Ecommerce business. Generating clicks and conversions in an Ecommerce business is crucial. You can also identify your customer’s activities like call forwarding, clicking on a phone number, signing up, etc. more clearly.
How to set up Google Ads conversion tracking in 3 steps
To start an entire ad conversion tracking process, you will have to focus on two things. Firstly, you need a website where you can place a tag code. Secondly, you should be able to edit the code of your website. This is because you will have to place a piece of code in your original website code. After this you will need to do the following:
1. Conversion Action
Below are the steps to create a conversion action on the Google Ads platform:
- Sign in to your Google Ads account.
- Click on the tools menu. Then select the conversions option which is under the measurements bucket.
- Now, click on +New conversion action and select your website.
- Get into your domain and opt for the website scanning process.
- Select the required setup options from the two options available which are URL and manual setup.
2. Setting up for the Google Tag
This step will depend on whether your Google tag is already set or not. This process will depend on the following pointers:
Conversion action using URL:
If you have created your conversion actions using a URL and have set your Google tags, you can see the data of that particular conversion. However, if your Google tag is not set, you will have to carry out the instructions displayed to set up the Google Tags.
Conversion action manually:
If you have created your conversion actions manually and have set your Google tags, simply follow the required steps to add a unique event snippet. However, if your Google tags are not set, you will have to follow instructions to add both conversion action’s event snippets and Google tags to your web pages.
3. Monitor your Google Tag
If you need to check whether Google tag is properly installed and is carrying out the necessary actions, simply go to the conversions section in the upper right corner. Here, you will be able to see the status of your conversion action.
Analysing your Google Ads conversion data
After setting up the conversion tracking, you will be able to track the conversions. There will be multiple columns that will help you to track your conversions better. These columns include conversions which are also displayed as conv., conversion rate, and cost per conversion. You can now manage your PPC campaigns and money more efficiently.
Conclusion
If you are investing in a paid media campaign for your online business, always you opt for the right strategies. When choosing the right strategy, conversion tracking is one of the most effective ways through which you can generate great profits. It enables you to measure your performance which then helps you to take the necessary steps that will boost your online sales. If you want to enjoy the benefits of Google Adword Ads, you can opt for a Google Ads agency that will guide you through the process. This will also help you get an expert’s point of view. A professional’s opinion will always be beneficial for you if you cannot track these measurements on your own.