Today, customers are becoming more and more social and mobile, and their attention is increasingly difficult to keep. They are literally caught up in advertising and one of the main challenges for brands – break through this information noise and communicate with the customer in an effective way.
To be successful, each company must communicate with its customers, as this is the most reliable source of information about customers’ wishes. This information allows you to make some changes in the company’s activities, which will attract even more customers. SMS is a popular channel for the delivery of transactional messages that inform users about changes in the account, order status, or provide instructions. By receiving information about the status and movement of your online purchase, customers can be sure that the order has been successfully processed and will be received soon. SMS still remains a very reliable communication channel with clients, which provides instant delivery and an impressive opening ratio – 98%.
So, why SMS Marketing?
1. Popularity of SMS Messages
The vast majority of Americans over 97% now have a smartphone. 85% of Americans own a smartphone using modern technology. 79% of adult users spend 22 hours a day on a smartphone, almost 90% of teenagers can not imagine life without social networks and people check their mobile phones up to 80 times a day, which means that SMS campaigns show a high level of engagement. It is also worth noting that despite the fact that we spend most of our time browsing social networks, reading books, watching videos and movies, most people use their mobile devices for work. These are mostly responses to messages, communication with clients or subordinates, because it takes almost no time or they are busy.
2. It is useful for people
Since the mobile phone has become an integral part of the life of any person, the most effective and common way to convey information that may be interesting to customers are messages. For successful distribution of advertising information, the company needs to have a certain database, which will store mobile numbers of customers. It should be noted that one of the directions of SMS marketing is precisely the collection of customer phone numbers, which will then be used by the company when sending information. Most people are unable to call the telephone support service: Wait for the line, free time for a call in the schedule. The inability to do anything else causes irritation, not to mention the accompanying discomfort that your less friendly consumers may feel. In addition, several calls may be needed to solve certain problems, which will only make the whole process even less pleasant. And this will necessarily be reflected in the next survey on the level of customer satisfaction. SMS short numbers allow you to conduct two-way communication, which gives your business another opportunity to improve the quality of customer service. And this is crucial for increasing loyalty. Moreover, consumers themselves want to communicate with companies by means of text messages – according to the SMS Marketing 2021 report from eMarketer, 43% of consumers in the USA would prefer to actively send business texts.
3. SMS Marketing is adaptable.
You can use SMS marketing to campaign on different aspects of your business, which also means that if you want to enter a new market or new sector with your brand, you already have a developed channel that you can use to target your brand customers.
Remember! The content of SMS advertising also has a huge impact on the result. The company must leave feedback in the SMS message, which the interested customer can use. The consumer is also given considerable attention by such variables as appeals or individual proposals, which will emphasize his uniqueness for the company and encourage cooperation.
4. Wide audience coverage
Today five billion people use mobile communication, so SMS marketing offers wide opportunities for interaction with the audience. Limits it only the level of creativity of the company and the list of telephone numbers.
High level of interaction. People check mobile phone up to 80 times a day, thanks to which SMS campaigns demonstrate a high level of attraction.
The service of distribution, allows to deliver up to thousands of messages to the phones of the recipients in just a few seconds. The level of their opening reaches 98%, which does not have the same as other marketing tools. For comparison, the level of openness of e-mails is only 22%, and publications in social networks are 12%. By using Weber marketing, you can be sure that virtually every message you send will be read by the recipient. Sending SMS is especially effective for reaching a younger audience. Research shows that 85% of students prefer to send or receive SMS as a customer service option. High implementation rates among younger audiences that the effectiveness of SMS marketing will continue to age.
5. Quick reaction of clients
The advantage of using modern SMS-marketing is also the possibility to get the fastest reaction of the recipients on advertising activity. This is directly derived from the nature of the advertising tool used – the message is sent to the recipient’s device in a few seconds and is read almost immediately by him, which allows to react quickly to the content of SMS.
According to statistics, the client only needs 90 seconds on average to read the received message and respond to it. In the case of traditional e-mail, this time is 90 minutes, which significantly delays the customer’s response and prevents the company from immediately winning the marketing campaign. The Weber mailing allows you to control sending of messages, which guarantees their delivery to the recipients and constant monitoring of statistics.
Moreover, sending mass text messages gives customers a choice. The buyer decides whether he wants to join or not, it plays an important role in the business and gives the customer a sense of comfort. One of the advantages is the ability to use your transactional messages to talk about other aspects of your offer. In addition, by seeing how many customers want to choose from these updates, you can gain valuable information that will play an important role in future marketing strategies.
6. No spam filters
In general there aren’t spam filters on the SMS, this is good, but only if it isn’t abused. Marketers don’t have to worry about their promotional text messages ending up in the spam folder. The filters that email marketers have to contend with don’t exist in the world of SMS. When someone opts in to receive marketing SMS messages, there’s no need to remind marketers to whitelist their short numbers, lest their messages accidentally end up in the spam folder.
7. It arrives directly
The best and most effective aspect of a text message is that it only arrives in the recipient’s Inbox and often stays on the phone as a notification until it is opened and viewed. They don’t need to log in to view messages, as is often the case with email. Every day the circle of customers is growing and growing, and it is difficult to reach the target audience, but SMS helps to connect directly to the user’s phone. Using SMS short numbers, you can conduct surveys and collect feedback, what your customers like, and what you can improve. In the future you can focus on those clients who have gone to such a contact. They are the best candidates for the role of brand advocates and an excellent source of useful websites. Individual campaigns and offers aimed at such clients promote positive feedback in their immediate environment and receive even more detailed feedback.
8. SMS Marketing Is Trackable
It is very important to track your SMS campaigns. Including links to text messages is a great way to get visitors to your website. But if you do not track clicks on SMS, it is difficult to know whether mobile marketing is working properly. With the help of various analytical sites, you can see how people click on links and whether they buy a product. Most service providers offer a simple delivery report to check if your message was delivered successfully. If you’re looking for smarter tracking, the top players in SMS marketing will not only notify you when your message is successfully delivered, but will also provide you with details on who, what and when links were clicked to ensure you get the most Get the most out of your campaign.
9. Customer trust
SMS is a popular channel for delivering transactional messages that inform users about account changes, order status, or provide instructions. By receiving information about the status and movements of their online purchases, customers can be sure that the order has been successfully processed and will be received soon. Another application of transactional messages is reminders and warnings. Reminders sent at a given time can be useful for both the brand and its customers. After receiving a reminder of a meeting or recording in an SMS, the customer is satisfied with the care, and your sales grow. Moreover, time-bound messages can be very useful for customers, in cases where they need your services on a regular basis.
To learn more about «Benefits of Text Messaging in Real Estate» you can here.
To sum up.
Nowadays it is really important to use all the possibilities of SMS marketing. The effectiveness of SMS marketing depends on careful research by managers or marketers of the interests and needs of the client, as well as the correct wording of the company’s offer. However, currently such mailings are addressed to all in a row, as the number of recipients is in the first place, which does not bring the desired result. This applies to both small businesses and large companies, thanks to the active and constant growth of mobile technologies and the emergence of new advertising marketing chips, SMS is the price of a valuable continuous asset in your marketing arsenal. With your customers’ phone numbers, you can manage your customer database and develop an effective and well-thought-out marketing strategy for your business accordingly, as SMS can be a great way to connect and communicate with potential customers and increase product sales.
