Tracking website visitors can provide valuable information such as:
- How visitors interact with your website (buttons they click, web pages they visit, traffic they pass through, etc.);
- You can get detailed traffic statistics and metrics for your website, including page views, bounce rates, traffic sources, and impressions;
- Companies visiting the site and their behavior.
Depending on what information you need, analytics tools tracking website visitors, and different types of software for carefully tracking website visitors, can help. This article examines nine of these tools, focusing on their features, use cases, and pricing. It’s important to find the tool that best suits your current needs (and to help you understand the differences in tracking each type of website visitor).
Key benefits of identifying anonymous site visitors
Let’s take a look at the key benefits of the anonymous visitor recognition process. Customers want personalization, and you need to understand that to meet that need. Anonymous visitor data is the bridge to personalization, engagement, and conversion. Common personalization strategies used in emails to anonymous visitors: Include the shopper’s name, unique incentive, cart contents, or featured items in email marketing campaigns to increase interest and ease checkout. Understand visitor behavior. If you do not understand your business activity, you cannot understand your client and his actual needs. Analyzing popular product pages, articles, and checkout blocks reduces the number of entry points and brings shoppers closer to checkout. The more often a particular user visits your site, the more data can be combined to create a complete user profile. Anonymous visitor detection collects information from potential customers in real-time, so you can see who is visiting your site and send them timely marketing emails to re-engage or return customers to your website.
Tools for tracking user behavior on websites
These key tools have important behavioral analytics features like maps and session logs that show what visitors are doing on your site. These tools are very versatile as they can be used by marketing, product, user experience (UX), customer service, development, and quality control (QA) teams. Website pearldiver is an effective, multi-functional web analytics tool that provides aggregated quantitative data (such as informative statistics and key metrics) about your website traffic. This data helps to carefully analyze the target audience of your site. For example, what channels bring people to your website, what country they are from, how long they stay on the landing page, etc. This data ensures the implementation of effective marketing campaigns that will increase the development of your business. This information is very useful for B2B.
Marketing and sales teams actively use visitor detection tools primarily for the process of optimizing the acquisition of leads. Effective tools for tracking user behavior on your site allow you to analyze how users interact with your website (which buttons they click, which pages they land on, which website pages they are interested in, etc.). Behavioral tracking provides a differentiated and comprehensive view of the entire customer journey. This is important to improve the user experience and increase the conversion rate of your website. These tools are easy to set up by simply uploading a piece of code to your site. When this happens, we automatically start collecting data about the behavior of the website user. In terms of features, the best behavior monitoring tools combine quantitative and qualitative analysis, such as (but not limited to) session logs, maps, event tracking, and streams. This set of features makes these tools extremely versatile and useful for the day-to-day work of marketing, product, UX, customer service, development, and quality control teams.
#1 Website Traffic Tracker. Smartlook
Smartlook is a modern, multi-functional platform for analyzing user behavior on websites and mobile applications. It combines four key functions of qualitative and quantitative analysis:
- Find out where users click, scroll and stop on your website;
- Session Recording – See the entire experience of a single visitor on your website from opening to closing;
- Event tracking. You can carefully track key user actions such as button clicks, URL visits, and text input;
- Track user journeys through key processes, calculate conversion rates and see how they are spent.
#2 Website Traffic Tracker. Crazy Egg
Crazy Egg is a modern, multi-functional conversion rate optimization (CRO) and behavioral analytics tool. It offers heatmaps, user logs (sessions), A/B testing, and the ability to closely monitor ad traffic on your site. Unlike Smartlook, Crazy Egg does not track every user session on the site. Instead, the stream is analyzed, so you have to manually select the sample rate.
#3 Website Traffic Tracker. Hotjar
Hotjar is a popular and well-known heatmap and session recording tool that also offers user feedback and on-site survey capabilities. It’s a handy tool for aspiring marketers, product managers, and UX professionals. One of the disadvantages of this tool is the lack of a channel analysis function.
#4 Website Traffic Tracker. Google Analytics
Google Analytics is the most popular way to effectively analyze website traffic. As a traditional analytics solution, Google Analytics provides statistics and metrics about your website traffic, such as page views, sessions, time spent on a page, and bounce rates. Like a traditional analytics solution, Google Analytics can show how users interact with your website.
#5 Website Traffic Tracker. Clicky
Clicky is a secure web analytics tool that provides valuable real-time website traffic information. Like Google Analytics, Clicky focuses on quantitative analysis but also offers additional features such as time tracking and heat maps.
#6 Website Traffic Tracker. Kissmetrics
Kissmetrics is an advanced in-depth marketing analytics capability with dedicated SaaS and eCommerce features. Receive informative reports on statistics and metrics such as new signups, revenue, billing by customer segment, signup time, and more.
#7 Website Traffic Tracker. Leadfeeder
Leadfeeder is a modern marketing solution that significantly helps B2B companies identify the companies that visit their websites. With Custom Targeting, you can create demographic and behavioral filters to target your business environment’s marketing strategies to the potential customers most likely to convert. In addition, the contacts feature helps sales representatives identify the best potential customers who visit the site.
#8 Website Traffic Tracker. Lead Forensics
Lead Forensics is a multi-functional, state-of-the-art software solution designed to rapidly identify website visitors in real-time. You can quickly track real-time alerts when your company’s potential customers visit your site.
#9 Website Traffic Tracker. Salespanel
This software is created for effective and fast analysis of visitors and marketing activities, Salespanel helps you to identify, and track the actions of your potential customers.