Best and demanding benefits of mobile apps for business will be described in this article. You must pay close attention to your strategy if you want your business’s mobile app to be successful.
Even though communicating with your customer base is the main objective of your app, each company will have a slightly different goal for this communication. Here are a few of the most well-liked and successful strategies we’ve seen on the market (with examples).
Loyalty Apps
Mobile apps can be a fantastic way to increase customer loyalty. To reward “good customers,” companies like ASOS and Starbucks run loyalty programmes and provide incentives.
As a result, the benefits keep the customers returning to the brand.
Animated Apps
Apps aren’t always made to carry out tasks by themselves.
You can keep the majority of your users engaged even without directly providing incentives by providing entertainment through your brand’s app.
With their respective Red Bull TV and Coca-Cola Freestyle apps, Coca-Cola and Red Bull perform well.
Apps and chatbots for customer service
These apps adhere to the fundamental communication model. For the objective of troubleshooting, they act as a pipe between users and brand personnel or software.
Customers can report issues they’re having and seek solutions; brands, meanwhile, can inform customers of updates and new services.
Content Apps
In order to share their content in a digital space they control, celebrities and service professionals also use mobile apps.
Jamie’s Recipes, an app with pictures, videos, and instructional cooking manuals, is a good illustration.
Let’s look at what you can offer your customers using any of these strategies now that we’ve discussed some of the typical ways you can use mobile apps.
What Your Application Can Do
The benefits of owning an app are numerous. We’ll look at a few of them now. Utilizing an app, you can:
Top 13 benefits of mobile apps for business in 2024
Top 13 benefits of mobile apps for business are explained here.
1. Provide More value to your Customers
The business landscape has undergone significant change in the last ten or so years. Nowadays, a lot of consumer transactions are started and finished by business owners using technology.
Mobile apps are one of the key components of contemporary technology that are continuously changing how consumers shop and meet their needs. Also check mobile app design
Consumer expectations rise along with the speed at which technology develops. For fulfilling these expectations, mobile apps are frequently a great channel.
For example, retail shopping is one of the important business sectors that gains the most from using mobile apps.
By going mobile, you can be sure to increase the usability and accessibility of your products and services.
Convenience is prioritised in modern consumer behaviour, and apps put it at the customer’s fingertips.
Customers use a personalised mobile experience to make faster and more knowledgeable purchase decisions in addition to being able to search for products, create orders, and track them from the comfort of their homes.
According to a study, more than half of mobile app users rely on these apps to complete their shopping. This trend is clear from this statistic. This is another benefits of mobile apps.
Your customers would also love a number of other additions you could make to your mobile app!
The amount of value you can provide virtually has no bounds, from a complaints control system to online registration forms & intelligent data-based UX improvement.
2. Build a Stronger Brand
Customers become additional interested in your brand as you provide more value to them. However, a deep brand experience cannot be attained without intentional branding efforts.
This is where branded mobile apps are useful.
Branded apps have recently proven to be far more successful at brand marketing than more traditional methods like TV or outdoor advertising.
Utilizing mobile apps, marketing firms are able to increase brand recognition and maintain a strong connection with their target audience.
With a high usage rate, mobile devices are now a very important part of our daily lives. App designers can use this channel to their brand’s advantage.
The better the impact you can anticipate on your brand marketing results, the more branding elements (logos, colour schemes, etc.) you get right inside your app.
Even better target audience understanding and brand marketing strategy can be achieved using the information gathered from this app.
This is acknowledged by famous people like Dwayne Johnson and Jamie Oliver. These two professionals are two excellent examples of the numerous professionals who use branded apps to strengthen their brands.
The Makeup Genius app from L’Oreal also makes use of the personalised mobile experience to engage their audience, which is mostly made up of young people.
3. Connect with your customers fast and easy
How quickly and easily information about a company is made available is one factor that, if anything, has a significant impact on customer satisfaction.
The support’s response time can occasionally make the biggest difference between a lead and a conversion.
A specialised mobile app might be the missing piece if you want to offer your customers the fastest communication speed possible. This is another benefits of mobile apps.
An app for a mobile device is much more dependable, customised, and practical than websites and other channels. Customers don’t need to worry about losing track of their support requests because they can log in using their contact information.
The same is true for your staff members, who have quick access to this data. The clients will be served more quickly and effectively as a result.
Mobile apps are fantastic for soliciting and gathering customer feedback in addition to support.
Businesses previously relied on numerous surveys and data from various sources. But using mobile content, you can gather all the feedback you require in a single location.
You can also give your app a live chat support feature as an added bonus. This increases customer satisfaction and encourages engagement in addition to the former.
Near-instant responses from in-app live chat can significantly improve your sales and brand overall if properly implemented. Also check Ridesharing Apps
4. Improve Customer Loyalty
A key element of almost every successful business is a high customer retention rate. By giving your customers a lot of value and making sure they’re happy at all times, it’s frequently possible to maintain a high retention rate.
But going a step further is possible with loyalty programmes.
Running a loyalty programme is a great idea, but many business owners fall short and create programmes that are difficult to join.
You can bypass creating this error by using loyalty programmes in mobile apps. The following are some simple ways to easily incorporate loyalty programmes into your mobile app experience:
- Give app users immediate rewards. You can execute a point (cashback) plan that gives customers a certain percentage of their purchase as a reward, among many other options. They can later use these points to make additional purchases.
- Offer timely, tailored product recommendations. You’ll need to do this by carefully analysing user sessions. Then you can suggest pertinent goods to keep them coming.
- Prompt social sharing. Use social media controls to boost app users to share their impressions of your company and raise awareness.
Loyal customers act as marketing channels in addition to being useful for generating direct revenue. They aid in increasing customer acquisition.
5. Have a competitive Edge in your Niche
Keeping up with the competition can be very difficult in the modern digital marketing environment that we live in. This is another benefits of mobile apps.
A mobile app gives you a sizable competitive advantage even though there are numerous factors to monitor. According to research on the use of mobile apps in businesses.
The demand for instant communication and an increased reliance on mobile devices appear to be the main drivers behind this ever-changing consumer behaviour.
Communication speed is essential for customer satisfaction, as we’ve already mentioned.
Mobile apps are more effective at satisfying customers’ “need for speed” than traditional websites and other channels.
The overall impact of an effective mobile strategy on your revenue generation will eventually become clear given the variety of ways it enhances your company workflow.
Going mobile today might go beyond giving you an advantage over your competition. You might need it in some sectors just to stay competitive.
6. Reach Higher customer Engagement level
By concentrating on your engagement level, you can increase brand loyalty and revenue generation with relative ease.
Increases in Return on Investment (ROI), Customer Lifetime Value (CLV), and other crucial metrics will occur if you are successful in increasing the frequency of customer engagement with your brand.
There are some features you might want to include in your app if you’re an app owner looking to increase user engagement.
Segmented targeting is perhaps the most crucial of them all. Creating various user categories and managing the kind of content delivered to each user segment are required for this.
Customer journeys can be better understood and personalised in-app messages and user recommendations can be given thanks to user segmentation.
Loyalty programmes, discounts, and ongoing feature updates are additional in-app components that could help increase engagement levels (innovation).
Likewise, you should pay close attention to fundamental characteristics that influence the overall customer experience (CX).
Even if an app has top-notch features, if the UI/UX is subpar or it has limited accessibility, users are unlikely to stick around.
7. Build a direct and personalized marketing channel
The marketing department of your company is another one that stands to gain significantly from a unique mobile app.
The immediate access to user data that digital marketers get when businesses go mobile is the first obvious benefit.
Your marketing campaigns can be greatly enhanced with the help of the data gathered from user sessions and app entry points. This is another benefits of mobile apps.
An app also enables you to more effectively deliver content to your users than other conventional marketing channels once your marketers have all the data they require.
Going mobile allows you to put the best deals at the consumers’ fingertips, regardless of your marketing objectives or strategy.
The following list of mobile features illustrates how this direct method of marketing is made possible:
- Push notifications: The effectiveness of push notifications on mobile devices cannot be disputed. A Pushwoosh article revealed that the average opt-in rate for push notifications is up to 70%. The difference is evident when compared to email marketing’s 5%.
- In-app clickthrough rates: In-app apps, calls to action (CTA), and any other business-related content will always have a higher clickthrough rate. Push notifications are also true of this.
- Response time: Because users just want to complete their intended action, they always choose to respond to your offers or prompts right away. You energy have to wait up to six hours for emails, on average.
We can’t advise you to devote all of your marketing efforts to mobile, but you shouldn’t ignore the benefits of the channel.
8. Utilize Social Media Channels
The internet is propelled by engagement. The more frequently users interact with your app, the better it is for your company. This is another benefits of mobile apps.
Social media is by far the best option when it comes to increasing engagement, but in order to integrate your app with these platforms effectively, you might want to start by advertising on them. Also check best screen recorder apps
A successful social media campaign is required for this.
You can get all the attention you need for your app right away after launch by running social media campaigns on well-known websites like Facebook and YouTube.
Encourage new users to register with their social media accounts once you’ve attracted the necessary number of downloads. Sharing content on social media choice then be completely seamless in the future.
Similar to that, you should include shareable CTAs in your app such as social media buttons. You might need to offer users of your apps specific incentives in order to encourage them to use them.
The biggest draw for some users to share in-app content is challenges and other enjoyable activities.
By combining the app with social media feeds, you can increase user engagement in addition to share buttons. The vast majority of development firms provide this as an extra feature.
9. Offer Instant, Better Customer Service
A positive customer experience depends on prompt communication, as was already mentioned.
Studies in the customer service sector show that the majority of consumers now request assistance via mobile.
Both the business owner and the customer gain a lot from mobile customer service. This is another benefits of mobile apps.
- Customers have the option of serving themselves. To assist your customers in finding solutions to their questions as quickly as possible, consider incorporating an intelligent, user-friendly help centre into your app.
- Less questions are asked of customer service agents. A mobile app can significantly lessen the pressure on your staff in light of the rising expectations for customer service.
- You can enhance your customers’ overall experience. Making sure that there are few or no problems is typically the best way to provide the best customer service. You can track potential issues or inquiries before the customer does with the help of data from your app.
Whatever perspective you take, a properly developed mobile app is always good news for customer service.
10. Find Valuable consumer Insights
Without customer insights, running a profitable business in the twenty-first century is practically impossible. If you want to have a successful marketing plan, you must make sure that it is based on actual consumer behaviour.
A trustworthy and useful source of consumer insights could be your mobile app.
If you provide value in return, customers are frequently willing to divulge some crucial information to you.
You have admission to all the tools you need to collect user insights from a variety of analytics tools, including Firebase and UXCam. Commonly monitored metrics include:
- Monthly, weekly, and daily users
- User demographics, including age, gender, and device type.
- Installs and removes
- Persistence rates
You can follow these insights through a variety of entry points. A form during onboarding is most often ideal.
When you like users to complete a survey or fill out a questionnaire, you can alternatively offer bonuses or rewards. Your marketing’s strengths and weaknesses are immediately apparent after conducting a scientific evaluation of the data at your disposal.
Starbucks was able to claim that their loyalty programme has more than 17 million active subscribers by using data from their mobile app.
11. Have More Control
Owning a branded app gives you a great deal of control over how you run your company. You can take advantage of your extensive control in a number of different ways. Consider a few of these areas. This is another benefits of mobile apps.
Branding
Your app design is essential to achieving the desired outcome in terms of how customers perceive your brand.
Your mobile app is a great method to modify your branding strategy as your company grows, from the logo and change effects to all other animations.
Security
The basis for successful online business is security.
You might have less control over how secure your business transactions are if you use a multi-vendor app or any other channel, though.
Using a mobile app to manage your business
- Branding
- Security
- Scalability
- Participation and customer interaction
You can include as many specialised security features as you think are required in a unique mobile app.
Scalability
A small number of resources are typically needed for new businesses. Mobile apps typically give you the ability to increase your power when your business starts to grow. This is another benefits of mobile apps.
The technologies or agency used for development may occasionally have an impact on this, though.
Customer interaction and involvement
Building and enhancing long-term customer relationships is another great use of mobile apps.
By regularly sending personalised updates about your goods and services, you can cultivate these relationships.
Ultimately, all of this control gives you more room to significantly improve your business processes.
12. Provide Unique Services and Features
You might want to provide some exclusive services to your clients in an effort to stand out from the competition. You only need to update your mobile app with new features to accomplish this, and you’re good to go! This is another benefits of mobile apps.
Given the array of modern tools at our disposal, brand marketing may be a very taxing undertaking. But you might be able to get all the benefits you want from a smart mobile app that is jam-packed with exciting, uncommon features.
Here are some elements that are essential for providing services to your consumers, in case you’re building your app and haven’t already thought about them:
- Rich push notifications: Push notifications are a tried-and-true method of encouraging users to return to your app & your services, but if you don’t use them intelligently, they can just be muted or even cause a user to uninstall your app.
- Click-to-call and click-for-direction: Convenience is yet another important driving force in digital marketing. You can convert leads to sales even more quickly by integrating buttons in strategic places on your app.
- Analytics: It is impossible to overstate the importance of analytics for managing your company’s mobile strategy. Your marketing outcomes are significantly impacted by your understanding of consumer behaviour.
Even though the aforementioned characteristics might not be fully distinct or service-specific, they show how much mobile app features influence how you provide your services.
13. Have an Avenue for customer feedback
Interfaces and methods for gathering user feedback are always included in mobile apps. Each of these interfaces has benefits and drawbacks depending on the goal the input is intended to achieve. This is another benefits of mobile apps. This is another benefits of mobile apps.
Let’s quickly review a few of these methods for gathering consumer feedback:
- Widgets: Possibly the most popular method for gathering comments within an app, these elements are excellent for eliciting open-ended input regarding a particular aspect of your business.
- Surveys: You can incorporate succinct surveys into your app in a similar manner. It’s crucial to check that the survey fits the context of your app and to only display it when it’s handy if you want to increase response rates.
- “Rate my app” prompts: These can be found in almost all modern mobile apps. Ratings for apps not only provide information about consumer satisfaction but also help your app’s standing in the app store.
In summary, mobile feedback methods frequently have better response rates, are accessible 24/7, and need little upkeep.
Conclusion
Want to drastically increase your profitability and streamline your business operations? Perhaps the missing piece is a mobile app.
The prevalence of online traffic today is driven by mobile devices. There aren’t many parts of your company that won’t profit from integrating a mobile app, from the branding viewpoint to customer service and marketing.