If you recently wanted to communicate directly with your customers, there were only three options: phone, email or in person. But the explosion of new technologies has greatly expanded the scope of business contacts. You can now reach your customers on different platforms – and your customers can reach you. While some of them may seem simple, they all have an important goal in the company’s overall communications strategy. Here are eight effective ways to communicate with customers.
1. E-mail
Email seems outdated as a standard practice today, but it’s one of the best ways to communicate with customers because it’s convenient, cheap, and fast. When you have a new product or offer, you can send personalized newsletters and / or messages by email. In addition, your customers can email you to communicate with you about anything from complaints to new orders. This is an essential part of any business communication platform.
2. Website
Websites are a business necessity. Customers depend on websites for relevant information and, in most cases, have expectations that websites are able to order products and review delivery schedules. If you don’t have a website, you’ve lost one of the most important ways to communicate with customers.
3. Telephone Technology
Modern telephone technology enables you to automate the answering of questions on the customer list and / or ensure that customers have access to the right person in your company. Depending on your business capacity you should decide between call center vs contact center. Having a call or a contact center can help you get in touch with most customers in no time. With the new technology of telephoning, you can avoid waiting for your customers. Instead of letting them listen to elevator music, you can call them when the agent is free. This will help avoid interruptions and increase your ability to speak to every customer who calls you.
4. Text Messaging
Regardless of the size of your business, text messaging is a go-to way to connect with potential customers. If you’re owning a small or medium business, SMS is a useful way to quickly communicate with customers about meetings, orders, delivery schedules, and more. Trade. They also get a dedicated SMS support number that customers can use to text their issues over instead of contacting them.
5. Online Chat
Not every customer wants to pick up the phone and ask a question. Hence, adding a chat option to your website can be effective. In web chat, the customer only needs to enter a question to start the conversation. You can use web chat programs to automate answers to frequently asked questions and hire a representative for more complex questions. Customers can easily reach you and help you.
6. Social Media
Social media has created a whole new kind of customer loyalty. At one level, you can use your accounts to promote your products and brand. But you can also communicate individually via your accounts. Customers can connect directly to your agents on Facebook. On Twitter, you can use custom service hashtags so customers can tweet about their problem and you can act immediately. If you want to go further, you can also monitor every signal your business receives, pay attention to those who have complaints or questions, and then respond with help. Social media enables you to be more responsive.
7. Webinars
Think of it as a modern way to meet in person. You can facilitate brand authority by starting a topic and covering a problem your customers are struggling with. Additionally, an important part of starting webinars is deciding which webinar platforms to use. Any platform you decide on, you will be able to reach customers via video, which helps you build much stronger relationships and facilitate certain transactions.
8. Handwritten notes
Technology has changed our lives and our business communications. But a personal call can go a long way in establishing a brand to consumer relationship. One of the most productive ways to communicate with potential customers in person is to send them handwritten notes in the letter from time to time. Even if it’s just a simple thank you card, it can help you build a strong working relationship.
In Conclusion
Customer communication is one of the main pillars of effectively growing and scaling your business. Make sure your customers feel like actual humans and facilitate their needs via effective communication. This secures that your business grows meaningful long-term relationships.