Are you looking for ways to expand and improve your photography business? While you might currently have a steady stream of clients, the more you can have, the better. What can you do, though, to not only attract new customers, but keep the ones you currently have coming back to you each time? Here are ways to improve your photography business and attract new clients.
Custom backdrops
When was the last time you changed things up in your studio? Do you still have the same cheap backdrops that you started with? Now is a great time for you to look at the supplies you have and upgrade the old ones. The experts at https://www.justvisionit.com/wholesale-stage-backdrops/ state that there are tons of custom backdrops you can have made for your studio. If you want it, it can be made and printed. Make sure you find a place that offers vibrant colors as well, as the last thing you want is to get yourself a backdrop that’s blurry and out of focus. Improving your backdrops is a great way to improve your business and show your clients that you’re a professional.
Promotional offers
One of the hardest things small businesses struggle with is attracting new customers. What’s the best way to do this? Go around town and offer family photoshoot deals or deals on headshots. Provide them with very basic service for a low price, or even free if you can. If the quality of the work is of a high level, people will continually come back to you to have their photos done. This is a great option if you can afford to lend your services for free. Play your cards right, and you’ll be gaining a few new customers.
Collaborate with other photographers.
If you’ve been working in the business for a while, you probably have developed a certain niche and are great at certain types of photos. While it’s great that you’ve developed those skills, you have to be able to diversify and take a variety of different photos. This is where collaborating with other photographers can come in handy. Both of you come to the table with a different skill set and together can create a fantastic product. For example, if you’re great at nature photography and they are good at portraits, you can combine these two elements to create a photo that shows off both of your skills.
The other great thing about collaborating with other photographers is that you gain access to their following. You’ll soon have many more people viewing your photographs, and if they are interested in what you do, they might even book you for a session. There’s nothing to lose when you collaborate with another photographer, so try to find a way to take advantage.
Build a blog or website.
Have you created a digital footprint for your photography business yet? The online world has quickly emerged as one of the best places to get the exposure you need. Not only does it allow other people from around the world to discover your content, but you can also showcase your portfolio and everything that you do. This is great for attracting new clients as they can see the type of work you do and how it turns out. From there, they can make the decisions if they want to hire you or not.
You should also always be updating your portfolio and uploading new photos to it whenever possible. If you start to have an abundance of photos, remove some of the first ones you posted, as they are probably going to be of lower quality than your most recent ones. Failing to have a website in this day and age is a recipe for disaster, especially for a photographer.
Advertise.
One of the most natural ways to promote your business is to get out there and advertise. You can look to take out some ad space in your local newspaper or put an ad on the radio. To take full advantage of the digital age, look to put some advertisements on social media platforms. A platform like Instagram is perfect for photographers as the app is made to show off your work. Creating your own page will allow people to discover your photos, and paying for ad space can have your photographs show up on people’s feeds or in stories as they scroll across. You can also hire famous influencers and models off of the platform for photoshoots. These people will post some of the photos to their page and give you credit for them, meaning you can gain a lot of exposure. If you aren’t taking the time to advertise, your business will stagnate and eventually crumble.
Get the latest software.
While you don’t want to over-edit your photos, you want to put some time and effort into them to touch them up. A professional photographer can take a shot where there are issues with lighting and clean it up. This is a skill that will take a lot of practice, but the more you do it, the better at it you’ll get. Also, ensure that you have the latest software for photo editing, as they are continually coming out with new technology that can help you. Customers like a photographer that can edit, as they can remove small imperfections and blemishes from a face as well. Learning how to use the latest software and getting good at editing is another great way to improve your photography business.
All of these are great ways to not only get better at your craft, but gain a bigger following from it. It might take time for your business to grow, but with enough patience, it will become a sustainable business. Always look for ways to branch out and don’t be afraid to collaborate with other people. Finally, remember that this is a passion of yours, so have fun with it whenever you’re working. How do you plan on improving your photography business?
