There is no doubt that CBD is the most popular thing right now in the wellness industry. CBD is an organic substance obtained from the hemp plant and it has gained a lot of mainstream and scientific attention due to its amazing health benefits.
CBD is being used in a wide range of products, with many more coming up. You can find CBD in oils, edibles, creams, lotions, tinctures, pills, and treats for pets. This is definitely good news for those who are looking to invest in the CBD industry as there are plenty of markets to capture.
There is a CBD brand around every corner. To have long-term success, you have to differentiate yourself – in a meaningful way – from every other CBD brand out there. Let’s have a look on effective ways to market your CBD products and generate more sales.
- Social Media
Social media content is going to be what sets you apart from the competition. In online marketing, general rule of thumb applies– engaging video is the king followed by attractive images and unique text. The content can include a number of different posts. The point is to engage the visitors and click through to your website.
You can post information on CBD products, CBD vs Cannabis, health benefits of CBD, videos likes how CBD helped them etc.
Social Media Marketing
Some online platforms have opened up their doors tomar CBD brand marketing on their platforms, but there are still some gray areas.
Begin by understanding your limitations. Most social platforms will allow you to run generic ads for your brand but will limit the content that particularly references hemp or CBD products. These restrictions will affect your content part as well.
Influencer Marketing
Influencer marketing is an effective way to get your CBD products in front of your target audience. By choosing an influencer that properly reflects and compliments your brand name, you have the ability to increase the reach of your CBD brand to highly qualified leads.
Your target market can be more likely to trust influencers, so make sure you choose one or more that align with your brand name. If you want to test out the waters, it is preferable to use a micro-influencer or two and see how that works out. Overall, long-term engagements with influencers get the best ROI, since it gives the influencer’s followers time to appreciate the growing relationship with the brand.
Affiliate Marketing Programs
Like an influencer marketing, you are choosing someone who aligns with your brand to push your top quality CBD products. The difference between the two is with influencer marketing the brand pays the influencer to promote their products on their social pages, blogs, and website.
On the other hand, affiliate marketing offers the influencers a bit more incentive providing them a piece of commission for every sale they make.
With affiliate marketing, you turn an influencer into one of your main sales people. This gives the influencer a bit more motivation to create quality content and sell your CBD products as opposed to just posting about it.
Brand Ambassadors
Brand ambassadors are satisfied clients that write about your products either in the form of a review, a blog post, video, or a post to their social channels. So, brand ambassadors cannot be ignored. They are really your true fans that will post about your CBD product without even getting paid for it!
Target them, interact with them, and repost their stuff. Most of these brand ambassadors want to interact with you already, that’s why they are writing about your product. Also, don’t be afraid to give back to your biggest supporters – a simple thanks can mean the world to some people.
Cross-platform Marketing
Have a popular online channel already? Then, start cross-promote your other social channels on it! Also, offer users an incentive of a discount code for liking other pages. They do an extraordinary job of advertising their products and their other social platforms.
For CBD, that could mean being on a bunch of different platforms because the products vary in use. Ideally, you want to increase your reach to bring in more qualified leads that will convert down the line.
Interact with Your Fans Regularly
More and more users are choosing social media for customer service, so don’t ignore your fans. Being interactive with your fans or industry will not only help fans trust your brand name, but it will also help enhance your rankings.
Posts which include attractive comments, likes, etc are shown more often in the news feeds than posts with little to no engagement. Imagine your brand as if it were human, and just communicate with others. Give your fans something more than just a product, provide them with knowledge and attention. This will help improve your followers. engagement, and overall brand loyalty.
- Blogging
Blogging is an important part of inbound marketing. When you create blog content post, you want to be creating content that your target audience will be looking for, so do your homework on the appropriate keywords for your audience.
The possibilities for content are endless. Blog posting can help your organic ranking on search engines like Google and Bing. Your website, and the content that lives on it, then becomes more valuable to these search engines because you are providing answers to questions that people are looking for. The idea is to organically drive more traffic to your website so your ideal customer can find your products.
Lead Magnet
A Lead Magnet is when you have a particular CTA on email, social, etc that drives consumers to a landing page where they can enter their information to receive downloadable content. The benefits of lead magnets are immediately qualifying leads, obtaining email addresses and other information for future campaigns, builds brand credibility and if shared, it improves traffic on your website and brand awareness.
- Email Marketing
Anyone who has a digital footprint will most likely have an email or two associated with it. If you have your customer’s email address it is because they either bought from you in the past or they downloaded one of your lead magnets.
You can use these emails to send your customers more useful information, offer a sale or current discount, or introduce a new product. Email marketing helps you stay in touch with the consumer by being able to reach them on any device, at anytime, anywhere.
- SEO
SEO is surely needed for your website and for your content. SEO or Search Engine Optimization is to ensure that your website, and the content you produce, shows up when people search for it. This involves incorporating the right keywords on your site and in your content and it also involves creating valuable content.
Search engines will take notice of how much time people spend on your site, the bounce rate, and more. If this performs poorly, then your rankings will go down, but if you perform well, this will increase your ranking for being the best answer for the term that was searched.
As with everything going digital, have a look on the data. Always check-in on your analytics for social, email, lead magnets and landing pages and adjust accordingly. Make sure to check your google analytics and your SEO strategy every couple of months. If you have a content part already out there that is performing superb organically, then there is no need to write new. Repurpose that content part to be made into an advertisement, blog post, landing page, email etc.
Final Thoughts
Choose full service CBD marketing agency particularly serving the CBD industry with the practical marketing solutions that grow, engage and nurture your customer base. Partner with an experienced CBD marketing agency and grow your CBD brand with professionals that will provide customized solutions for your CBD brand and manage all of your digital communications around a unique strategy, driven by cannabis marketing and quality search engine optimization.