On average, there is a 2:1 return on investment for businesses that use pay-per-click (PPC) advertising. However, the average isn’t what you’re searching for. Your company’s bottom line is important to you, so optimizing your PPC strategy is a high priority.
Whether you manage your PPC in-house or hire the best PPC agency to maximize your marketing efforts, there’s always room for improvement. Follow these cutting-edge PPC tactics to see a significant rise in your return on investment.
Spread Your Ads Across Several Mediums
It makes sense for companies to invest most of their online advertising efforts in Google Ads. Thanks to Google Ads, you can advertise your business to millions of individuals, all of whom may be potential customers. However, it doesn’t imply you should just use Google Ads to promote your company.
Spread your ads around the web to increase exposure among your target audience. Social media platforms, for example, are a great way to connect with your target market and eventually increase your sales.
For instance, many businesses use Facebook Ads to increase their brand’s visibility, strengthen their relationship with existing customers, and drive sales. Look into the various ad networks to see if any fit in with your PPC plans and objectives.
Insert Ad Extensions
Ad extensions aren’t a novelty to PPC campaigns for businesses with a history of online advertising. However, ad platforms are always expanding their catalog of ad extensions, which means you may have overlooked a new, important extension to boost your ads. Google Ads has a variety of helpful ad extensions, some of which are:
Message Extensions
Make it possible for mobile users to send texts to your staff by adding a messaging extension. You can get messages from a certain phone number or email address, reply to them, and set up automated responses. The hotel and tourism industries may benefit greatly from this add-on.
Call Extensions
Make it simple for customers to contact you by providing your phone number and a direct extension. People using mobile devices may simply tap your number to initiate a call to your office. If your business offers urgent services, such as HVAC system repairs, call extensions are a must.
Price Extensions
A price extension may help you tell customers more about your offerings, including their various pricing and shipping alternatives.
Making it easy for customers to buy with you and updating your prices with no effort is possible. E-commerce sites cannot function properly without the addition of price extensions. Using extensions will help you add value to your target market and set yourself apart from the competition.
Ad platforms provide extensions that cater to businesses of all types and sizes. Check out Google Ads’ ad extensions and try implementing them into your PPC campaign. Conduct a PPC analysis after each trial to assess the results.
Develop a Sensible Marketing Plan
Unfortunately, many companies approach their online advertising with an unreasonable budget.
While most ad networks allow you to establish your own budget, doing so will provide subpar results for your business. Having said that, PPC success is still possible without breaking the bank. To get a more accurate picture, you can look at metrics like the average cost per click (CPC) for advertising in your sector.
A realistic PPC advertising budget may be derived from research into the spending habits of competitors in your industry. Your results may also be used to bolster a budget request or proposal made to higher-ups in the company.
Your PPC budget should be somewhat close to the average spent by small and medium-sized businesses (SMBs). These businesses typically spend between $9,000 and $10,000 monthly on PPC advertising. Depending on the success of your pay-per-click ad campaign, your company’s expenditures may increase or decrease.
Integrating SEO and PPC
Pay-per-click marketing and SEO are complementary strategies. Better outcomes may be expected from a combined SEO and PPC effort. This is a universal truth that will hold in 2023 and beyond.
Looking at your best-performing ads is an excellent method to get your PPC and SEO in sync, helping you to improve your rating, and create content and blog entries based on that material.
Paid ads bidding tactics may also benefit from using long-tail phrases to improve ranks. Combining search engine optimization with pay-per-click advertising lets you figure out the terms your competitors are using and more.
Final Thoughts
Pay-per-click advertising will still remain relevant in the years to come. Keep in mind, however, that PPC trends evolve and change with time. What is effective now could not be in the future. As a result, it is crucial that you use the most recent PPC trends to make sure that your paid advertising efforts are actually successful.